Higher Ed Pulse

Why Every EDU Pro Should Build Their Personal Brand

Episode Summary

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.

Episode Notes

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.

Key Takeaways

• Audit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.
• Identify Your Expertise: Define what you want to be known for and focus your content around these themes.
• Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.
• Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.
• Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.
• Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.

Related Links:

https://engage.element451.com/register

https://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-start

https://www.shieldapp.ai/

https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a