In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.
In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.
What Lessons Did 2024 Teach About Higher Ed Marketing?
Seth shared a key professional insight: “Everything is harder, but there’s still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.
Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.
Why Is Mental Health a Crucial Topic in Higher Ed Leadership?
Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.
How Did the Enrollify Network Grow in 2024?
Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.
What Personal Growth Stories Emerged in 2024?
Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry.