Higher Ed Pulse

The Dangers of Discounting: Institutions are Growing, but What Is The Cost?

Episode Summary

After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing.

Episode Notes

After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing. 

Leave a comment with your takeaways on Enrollify’s LinkedIn post and Seth and Mallory will pick two listeners at random to receive some sweet syrup treats.

Key Takeaways:

• The Rising Discount Dilemma: Growing discount rates are putting pressure on private institutions, forcing a reevaluation of enrollment strategies and financial sustainability.
• Branding and Pricing Strategies: The episode highlights the critical difference between quality and value brands in higher education and how misaligned pricing strategies can dilute brand perception.
• Institutional Examples: Discusses the bold moves by Colby Sawyer College and Lasell University to slash sticker prices to more accurately reflect what students actually pay, potentially setting a precedent for transparent pricing.
• Market Forces and Institutional Responses: Reflections on the broader implications of market forces on higher ed institutions, including the trend of school closures and mergers.

Related Links:

https://www.woodsmaple.com/

https://www.bethel.edu/institutional-data-research/bethel-study/survey-presentations/history/cccu-survey-2022.pdf