Higher Ed Pulse

The Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About It

Episode Summary

Creating video is great, but is the video itself great? Higher ed is notorious for making super high-level videos that don’t particularly speak to a clear audience. Here’s what you can do to change that at your institution.

Episode Notes

This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! 

If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! 

This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education.  From acceptance packages, to prospective student mailers, to admitted students gifts, to admissions fair takeaways, to branded student care packages, Doubletake provides all the creative promotional products and branded merchandise colleges and universities need to elevate your brand, make an impression on students, combat summer melt, and promote school spirit. Convert prospects into applicants, applicants into students, students into raving fans, and alumni into lifelong brand ambassadors with the help of Doubletake.

The Brewstorm is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!