Higher Ed Pulse

Signals #3: How to Design a Student Recruitment Advertising Campaign That Goes Viral on TikTok

Episode Summary

Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account.

Episode Notes

On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s TikTok account. Paige shares detailed insight into what does and doesn’t work on the platform, who should be (and shouldn’t be) creating content on your TikTok account, and how to increase your chances of going viral. 

Stream a fun dialogue filled with campaign ideas, expert tips and tricks, and examples of the colleges and universities that are early adopters of the platform and currently slaying the game!

Learn more about this episode in our show notes.