On this episode of Signals, Zach and Matt break down helpful frameworks for creating digital ads that both capture and retain the attention of high school students.
It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ad recall than millennials, but are also quicker to recognize and skip ads than older generations. On this episode of Signals, Zach and Matt break down helpful frameworks for how to create digital ads that capture and keep the attention of high school students.
Join the duo for a walkthrough and creative riff on what does and doesn’t work on Instagram, TikTok, Snapchat, and YouTube when trying to reach Gen Z.
Learn more about this episode in our show notes.