Higher Ed Pulse

SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

Episode Summary

What did we learn about schools' communication flows after submitting 80 RFI and RMI forms at business schools across the country? What are 4 things consumers want to see from advertisers during COVID-19.? And what (if anything) makes your content more authoritative in order to rank higher on Google's search engine results page? Tune in to SecondLook to find out!