Tune into an exciting conversation about the future of financial aid on this week's episode, featuring ideas and innovative insight from Amy Glynn, VP of Student Financial Success at Campus Logic. Zach and Amy cover a lot of ground in this conversation — from the current student debt crisis to the communication strategies and tactics enrollment teams use to present aid awards, to how to think about the role financial aid counselors play in the admissions process and more! Amy shares thoughts on how schools should shift from a model that prioritizes student financial success (and not just academic success) and offers a unique opinion on income share agreements and the role they play in higher ed.
About the Interviewee:
Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating the financial barriers that delay and derail college enrollment and completion. Amy is focused on helping colleges and universities deliver student financial success through automation, advising and analytics. Dedicated to improving staff efficiency and the student experience, Amy has spent her entire career optimizing the financial aid process while ensuring institutions maintain compliance with Federal Title IV regulations. A nationally renowned and sought-after speaker, Amy champions ideas that can help turn the tide for millions of students who drop out of higher education every year for reasons related to finances. Amy holds a BA in English Secondary Education from the College of St. Rose in Albany, NY and a Master of Science in Higher Education from Walden University.
About our Partner: Meet Squiz — a Student Experience Platform that offers a full suite of solutions developed exclusively for higher education.
Squiz has so many exceptional products that are worth checking out, but the two I have been most impressed by are their custom site search product, Funnelback, and their Website platform, which is a true DXP — don’t worry, I’ll explain what this means momentarily.
For the next wave of digital natives, search is not ancillary to navigation, it IS navigation. And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…
And their DXP? It’s so much more than a traditional Website CMS. A CMS is meant for exactly what it claims to be: content management. It's an important part of your martech stack and an important part of the student lifecycle. But that's just it: a part.
A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform in order to create the kind of experiences simply not possible with just a CMS. (Or at least, impossible without a giant IT web team to support all of the APIs and constant upkeep.)
Say goodbye to the finicky plug-ins of WordPress and the crappy site architecture of Drupal that hurts your SEO, and get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market.
Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible…
Squiz is the secret friction-reducer that schools across the globe are using to not just attract the next generation of students, but nurture them to the point of enrollment in a way that is conducive — not counter to — how they consume information and make purchasing decisions.
Resources mentioned during the interview:
Amy Glynn
Twitter: AmyGlynn15
Medium: https://amyglynn.medium.com/
LinkedIn: https://www.linkedin.com/in/amy-glynn/