In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.
Pulse Check: What Do We Really Need? — Pt 3: We Need to Make This More Fun
“We need to make this more fun” is familiar feedback in higher education marketing. The information is there, but something still feels missing. How do you figure out what would make a prospective student want to spend time with it?
In episode four of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Nathan Thornton, Ologie’s Senior Vice President of Creative, about making marketing more engaging. Nathan also designs board games, where people can walk away the moment they stop enjoying themselves. He shares how that experience shapes his approach to earning attention and giving students a reason to take the next step.
Erin and Nathan explore how to turn “make it more fun” into useful creative direction by asking whether the work is clear, distinct, and interesting. They discuss why a single recruitment piece shouldn’t carry the entire enrollment decision, how conversational language brings humanity into an institution’s brand, and why a specific student story can resonate beyond someone’s major.
The conversation closes with a prospective student weighing two colleges and asking one unexpected question: does the dining hall have a soft serve ice cream machine? For enrollment and brand marketers, it’s a reminder to pay attention to the everyday details that help students picture their lives on campus.