Welcome to this new Pulse Check series, The Culture Code: Leading with Diversity. On today's Part 1, we’ll discuss the role of minority leadership in shaping higher education culture and messaging, how strategic leadership can drive positive outcomes, and how institutions can engage diverse communities through effective branding and outreach.
Welcome to this new Pulse Check series, The Culture Code: Leading with Diversity. On today's Part 1, we’ll discuss the role of minority leadership in shaping higher education culture and messaging, how strategic leadership can drive positive outcomes, and how institutions can engage diverse communities through effective branding and outreach.
Guest Name: Frank Tramble, VP Marketing, Communications and Public Affairs, Duke University
Guest Social: https://www.linkedin.com/in/frank-tramble-mps-a7b81711/
Guest Bio: Frank is a seasoned communications professional with extensive experience in executive communications, crisis management, marketing, and brand strategy, playing a key role in shaping Duke’s reputation and strategic goals.
As a strategic adviser to President Vincent Price, Frank oversees Duke's communications, marketing, media relations, and brand efforts, guiding professionals across the university to ensure a unified approach. Previously, Frank served as Vice President and Chief Communications Officer at Howard University, where he led innovative initiatives like the award-winning redesign of the university magazine and the creation of The Dig, a daily storytelling platform.
His work has earned national recognition, including the historic feature of Howard’s swim and dive team on the cover of Sports Illustrated. Frank has also worked with notable figures such as Pete Souza, Phylicia Rashad, Nikole Hannah-Jones, and Ta-Nehisi Coates.
In addition to his role at Duke, Frank is an adjunct professor at Georgetown University, teaching brand strategy. He holds a master's degree in integrated marketing communications from Georgetown and a bachelor's in advertising management from Michigan State University.