Higher Ed Pulse

Pulse Check: Strategic Storytelling — Part 3

Episode Summary

Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.

Episode Notes

Welcome to this new Pulse Check series on the power of storytelling. This is  Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.

Takeaways

• Storytelling connects people to brands.
• Multicultural marketing should be integrated into overall strategy.
• Understanding cultural nuances is crucial for effective marketing.
• Successful campaigns require collaboration and input from diverse voices.
• Bilingual campaigns must adapt messages, not just translate them.
• The future of marketing is about understanding audience needs.
• Brands must evolve with changing demographics and preferences.
• Inclusive communications are essential for all institutions.
• Research and ask questions to understand your target audience.
• Intentionality is key in multicultural marketing efforts.

Guest Name: Christian Ponce, Associate Vice President for Marketing, Old Dominion University 

Guest Social: https://www.linkedin.com/in/ponce7/

Guest Bio: Christian Ponce is the Associate Vice President for Marketing at Old Dominion University (ODU). 

At ODU, Christian leads initiatives to enhance the university's brand and engagement strategies. With a robust background in multicultural marketing, Christian emphasizes authentic engagement and accessibility to meet the diverse needs of various demographics. 

He is recognized for his commitment to breaking down cultural barriers and fostering inclusivity in higher education marketing. His expertise includes developing strategies that resonate with multicultural audiences — ensuring that marketing efforts are both inclusive and effective.