Higher Ed Pulse

Pulse Check: Personalizing Prospective Student Journeys — Part 2

Episode Summary

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea. In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.

Episode Notes

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea.

In Part 2 of this series, Creating Community Before College, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to explore the critical phase in the student journey post-application but pre-enrollment. They discuss strategies for higher education institutions to build a sense of community with accepted students, emphasizing the importance of engaging digital experiences, personalized interactions, and showcasing campus life. The episode covers how technology, like AI chatbots and digital experience platforms, and human connections can ease student anxieties and assist in making informed decisions.

Key Takeaways:

• Engaging Prospective Students: The importance of engaging students during the decision-making process and providing a compelling option for them to choose your institution.
• Building Community: The role of community in a student's decision, including insights into peer groups, campus life, and student success stories.
• Addressing Key Student Questions: The crucial concerns of students at this stage, such as pricing, resources, and program specifics.
• Role of Technology in Decision-Making: How digital tools enhance the student experience and provide seamless support.
• Importance of Community for Graduate Students: Building community is equally critical for graduate students, with a focus on faculty engagement and peer connections.

This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more.