Higher Ed Pulse

Pulse Check: Personalizing Prospective Student Journeys — Part 1

Episode Summary

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea In Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive institutional brand and leveraging digital platforms to personalize the student experience.

Episode Notes

Welcome to our latest Pulse Check - Personalizing Prospective Student Journeys, hosted by Mallory Willsea

In Part 1 of this series, Helping Students Make Informed Choices, Dustin Ramsdell, Community Engagement Lead at Pathify, joins Mallory Willsea to discuss the complexities of the college selection process. They discuss the challenges posed by the overwhelming number of options and the noise in higher education marketing. Key insights revolve around the importance of creating a distinctive institutional brand and leveraging digital platforms to personalize the student experience.

Key Takeaways:

• The overwhelming number of options and marketing noise in higher education makes it challenging for students to make informed choices.
• Importance of a distinctive institutional brand to stand out and attract the right students.
• The role of digital experience platforms in personalizing and streamlining the college selection process.
• Behavioral economics and the emotional aspects of student decision-making.
• Future-focused approach: preparing institutions for the evolving landscape of student recruitment.

This Pulse Check miniseries has been brought to you by Pathify. Gone are the days of clunky interfaces, disjointed systems, and massive (unhelpful) link farms. Centralize all your systems with Pathify so that students see the information that matters to them in a digital experience that actually makes sense. From prospective students through alumni, it’s about time the student experience started looking and acting like a consumer app from this century. Visit Pathify.com for more.