Higher Ed Pulse

Pulse Check: Navigating International Recruitment — Part 2

Episode Notes

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. 

Key takeaways include:

• Understanding the target market and cultural differences is crucial in international marketing.
• Word-of-mouth plays a significant role in international student recruitment.
• Advertising in international markets requires careful and upfront research.
• Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.

Guest Name: Cynthia Chilton

Guest Social: https://www.linkedin.com/in/cynthiavchilton/   

Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change.