Higher Ed Pulse

Pulse Check: Mergers & Acquisitions in Higher Ed — Part 5

Episode Notes

In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.

• Discover the crucial role insights play in shaping a compelling brand narrative.
• Learn how to find substance amidst a crowded, transactional, and noisy market landscape.
• Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.
• Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.
• Understand the significance of cultural fit for long-term success in brand development and mergers.

Guest 1 Name: R. Ethan Braden
Guest 1 Social: https://www.linkedin.com/in/robertethanbraden/

Guest 2 Name: Kati Pratt
Guest 2 Social: 
https://www.linkedin.com/in/katipratt/
https://twitter.com/Kati_Pratt