Higher Ed Pulse

Live at NAGAP: Elevating GEM – Play Smarter, Not Harder

Episode Summary

Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.

Episode Notes

Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.

Key Takeaways:

• Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.
• Sustainable Strategies: Insight into effective marketing techniques that balance innovation with practical execution, such as leveraging email and selective digital advertising.
• The Importance of Strategy: Emphasis on the necessity of a focused marketing approach rather than an omni-channel strategy, especially in resource-strained environments.
• Leveraging Legacy and Experience: DD Agency's 40-year journey showcases the value of deep industry knowledge and long-term relationships in driving success.
• Adapting to Market Demands: Discussion on how graduate programs are pivoting strategies to counterbalance undergraduate enrollment declines.

Guest Name: Tony Fraga, CEO of DD Agency

Guest Bio: For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. He also teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.