In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education’s elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign’s origin story, its creative risks, and how it’s redefining what higher education marketing can look like.
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with David Ludlam, Vice President of Marketing Communications at Colorado Mesa University (CMU), and Maria Kuntz from the University of Colorado Boulder to unpack one of the boldest higher ed campaigns of the year — Featherstone University. Part satire, part strategy, this fictional “Ivy” school took aim at higher education’s elitism, and in doing so, CMU held a mirror up to the entire industry. We explore the campaign’s origin story, its creative risks, and how it’s redefining what higher education marketing can look like.
Related Links:
Featherstone University Campaign
Inside Higher Ed: One Industry, Two Playbooks
Chronicle: ‘Featherstone University’ Isn’t Real. But Its Message About Higher Ed Packs a Punch