Higher Ed Pulse

Fanatical Fridays Episode 48: What Admissions Teams Can Learn from the Car Sales Industry about Virtual Recruitment — And How to Optimize Your Error 404 Pages

Episode Summary

Zach and Mickey unpack how to create content that builds trust throughout a student’s journey from prospect to deposit, and how to optimize your communications to align with how students find, navigate, and digest information.

Episode Notes

Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem with a more traditional approach. The duo unpacks how to create content that builds trust throughout a student’s journey from prospect to deposit and how to optimize communications that align with how students find, navigate, and digest information. Also — walk away with tips and tricks for how to make your school’s Error 404 page more dynamic! 

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