Digital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a prospective student's decision on whether or not to enroll at said school. In a world where campus visits and recruitment events are not happening, schools need to communicate their brand’s voice…their differentiators…in digital formats. And few are standing out right now. What does digital personality look like? How does differentiation happen when students are discovering every school from a 11/12 inch screen?! Find out on this week's episode of Fanatical Fridays with Mickey Baines!