One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy and creative across social and display networks. The good news? You can do some (relatively simple) digging to uncover the lessons your competitors have learned along the way so you don’t need to recreate the wheel. Tools like Facebook Ads Library and Moat.com allow you to look up the digital ads that various organizations (including educational institutions) are running at any point in time. On this week's episode, Zach and Mickey unpack this marketing strategy — and two other (semi) controversial strategic ideas — and riff on how the pros and cons of bold enrollment marketing campaigns.