Higher Ed Pulse

Episode 97: Questions Every Higher Ed Marketer Should Be Asking Right Now

Episode Summary

Starting plans for your fall marketing strategy? Find out the 5 questions every higher ed marketer should ask themselves before launching a campaign this fall.

Episode Notes

The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection of vendors, strategies, tactics, and technology doesn't mean you have to do the same next year!

On this week's episode, Zach shares five questions that every higher ed marketer should ask themselves before they launch a single campaign this fall:

1. Where are the keyword gaps in your competitor’s SEO strategy?
2. How can you make your content more searchable?
3. If a user had to complete a survey before they could “x” out of your website and describe their experience with your school in three adjectives, what do you hope those adjectives would be?
4. If people are willing to take jobs having never stepped foot in an office or met their team physically, populations of students will feel the same way about college. What does this mean for recruitment?
5. How do we win the quality lead game and stop playing the antiquated quantity lead game?

This week’s episode is brought to you by Element451. Have you heard the news? Element just launched a brand new certification course on Enrollment Analytics — and they are giving away scholarships to a few Enrollify subscribers! Apply before August 15th to qualify! 

Learn more about this episode and about our sponsors in our show notes.