Listen in to hear a fascinating discussion on what a recent survey conducted on high school juniors and seniors suggests about the future of higher ed marketing and student recruitment.
On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently conducted of high school juniors.
A total of 7,129 juniors responded to the survey and expressed their hopes, dreams, and fears about their college search process in a (soon-to-be) post-pandemic world.
Tune in for a fascinating discussion on what these survey results suggest about the future of higher ed marketing and student recruitment.
Some noteworthy stats from Niche:
1. 75% of juniors believe that their chances of being accepted will be hurt if they do not submit test scores with their application to test-optional and test-blind colleges.
2. Nearly half of students reported that they had already taken the SAT, ACT, or CLT; and amazingly only 6% reported that they don’t plan to take a test. Of students who have taken, or plan to take, a test, 96% plan to submit the scores to some or all of their colleges when they apply.
3. 25% of juniors have already narrowed down their list of schools, while another 68% are actively doing college research. The majority of juniors reported actively started researching colleges between the summer before their junior year and the spring of their junior year.
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