Higher Ed Pulse

Episode 84: The Problem with Marketing Attribution in Higher Ed

Episode Summary

Don't miss the show to hear about insights from Joseph Lapin about how higher ed marketers should reshape the lens through which they understand marketing attribution.

Episode Notes

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketing attribution in the higher ed space.

Joseph dives into the following questions:

• What are the most important channels for enrollment marketers to be spending money in right now?
• Where should enrollment marketers spend time “building clout” online right now? Are there specific networks or channels you believe enrollment managers and higher ed marketers should be focused on right now?
• If you were building a university’s marketing and admissions team from the ground up today, what kind of skills would you look for in an enrollment marketer? What kind of talent would you hire and why?

Don't miss the show to hear about insights from Joseph about how higher ed marketers should reshape the lens through which they understand marketing attribution.

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