Higher Ed Pulse

Episode 76: The Future of Video Marketing for Student Recruitment

Episode Summary

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment.

Episode Notes

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video plays in marketing and how enrollment marketers can leverage the power of video for student recruitment. Marcy dives into several questions, including:

• How does Vidyard think about the role that video plays in attracting, engaging, and delighting customers?
• What parallels might exist for our audience of enrollment marketers working to attract and convert the attention of quality prospective students?
• Can you give us a crash course on the role video plays in SEO?
• What does marketing in 2025 look like? What role do you think video will be playing in the marketing mix in just a few years?

Make sure to listen to the episode for insights on the unique value of video as part of your marketing toolkit.