Higher Ed Pulse

Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

Episode Summary

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP.

Episode Notes

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:

• Hiring creators and developing original audio and video content
• Using video as a conversion tool and not just an asset for general brand awareness
• Leveraging SparkToro for insights on their target market before launching a strategic marketing plan
• Spending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew

Check out the latest 'solo-pod' from Zach below.