We caught up with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, to talk about digital advertising successes and failures in the rapidly changing landscape of graduate student recruitment.
In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online.