Higher Ed Pulse

Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University

Episode Summary

R. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led the university through a massive rebrand...and what lessons he learned about the power of brand, intentional marketing, and community along the way.