Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com. Yup, you read that right...over half of high school seniors aren't sure where they'll end up this fall. On this week's episode, Zach engages Will Patch — who heads up enrollment marketing strategy at Niche (the largest school search site on the internet) — in a riveting conversation around the aforementioned survey results, Niche's latest education website benchmarks report, and strategies for rural student recruitment. Will Patch worked in enrollment marketing in a variety of roles at Manchester University for 9 years before joining the team at Niche. He is also the coordinator of the popular hashtag #EMChat and hosts the Enrollment Insights Podcast. Among others, Will answers the following questions in this interview: - Niche has been surveying students week-over-week since March 16th. Can you share any notable changes in response over the past 8 weeks? - What are 2-3 things enrollment marketers can do right now to improve their website performance? - At the end of April, you published a blog article on rural student recruitment. Can you speak to your findings on differences between rural populations in the college search process?