Higher Ed Pulse

Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment

Episode Summary

This week, Zach & Mickey discuss the primary medium for Gen Z — video. Don't miss their recommendations and ideas for using video in your school's recruitment strategy.

Episode Notes

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.

On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.

Get tips, tricks, and loads of ideas on how to better utilize video in your school’s brand, marketing, and admissions campaigns. Some ideas include:

Learn more about this episode and about our sponsors in our show notes.