Higher Ed Pulse

Episode 120: How Marketing and Admissions in Higher Ed Should Work Together

Episode Summary

On this week’s episode of the Enrollify Podcast, Zach sits down with Allison Trucio (Assistant VP for Enrollment and Marketing) and Katie Szalda (Director of Admissions) of Siena College to chat about the relationship between marketing and admissions teams in higher ed.

Episode Notes

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.

Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment. 

In this episode, you will hear Katie and Allison answer questions like:

  1. What ideas do you have for how marketing and admissions should function as more collaborative units within a college or university over the next several years?
  2. Should higher ed communications function independently and handle all PR and internal communication responsibilities so marketing and admissions teams can evolve to work together as a singular unit?
  3. How responsible should marketing  teams be for enrollment?

Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come. 

You can connect with Katie on LinkedIn here, and connect with Allision on LinkedIn or follow her on Twitter here. 

The Enrollify Podcast is brought to you by Enrollify — the one-stop-shop for higher ed marketers looking to grow. Explore our entire network of podcasts or enroll yourself in a free eCourse at Enrollify.org. 

Thinking it might be time for a new job? Start your search on Enrollify Jobs  — a jobs board exclusively featuring admissions and marketing jobs in higher ed  that have a posted salary or salary range.