Higher Ed Pulse

Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings

Episode Summary

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.

Episode Notes

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.  Zach and Gil each answer the following questions:

  1. What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
     
  2. What’s an underrated higher ed marketing trend that you think more people should be focused on?
     
  3. What marketing channel will rise the most in importance for higher ed marketers?
     
  4. What marketing channel will wane most in importance for higher ed marketers?
     
  5. What marketing strategy or tactic will rise the most in importance for higher ed marketers?
     
  6. What marketing strategy or tactic will wane most in importance for higher ed marketers?
     
  7. What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
     
  8. What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
     
  9. What company or agency that supports higher ed do you think will have a breakout year in 2022? 
     
  10. What higher ed event are you most excited about attending in 2022? 
     
  11. Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
     
  12. How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)?
     
  13. What are your parting words of wisdom for higher ed marketers in 2022?

Learn more about this episode and about our sponsors in our show notes.