Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. Known for her strategic boldness and deep empathy, Marina shares insights on navigating AI in higher ed marketing, overcoming imposter syndrome, and leading with intentionality. From dynamic creative optimization to building supportive professional networks, this episode offers a masterclass in modern leadership for higher ed marketers. Tune in to discover how Marina blends curiosity with discipline and innovation with integrity.
Today we spotlight Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University. Known for her strategic boldness and deep empathy, Marina shares insights on navigating AI in higher ed marketing, overcoming imposter syndrome, and leading with intentionality. From dynamic creative optimization to building supportive professional networks, this episode offers a masterclass in modern leadership for higher ed marketers. Tune in to discover how Marina blends curiosity with discipline and innovation with integrity.