Higher Ed Pulse

Doing More With Less

Episode Summary

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.

Episode Notes

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.

Key Takeaways:

• Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
• Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
• Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
• Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
• AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.