Higher Ed Pulse

Bonus: Mailed It! Book Launch

Episode Summary

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.

Episode Notes

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior Marketing Director at Cornell University, to discuss their new book, "Mailed It!" They explore the vital role of email marketing in higher education, share practical insights on building trust and empathy with subscribers, and provide actionable tips for creating engaging email content that gets results.

Key Takeaways:

• The Importance of Email: Despite common misconceptions, email remains a highly effective marketing channel with significant ROI.
• Trust Triangle: Successful emails build trust through authenticity, empathy, and logic.
• Audience Engagement: Focus on creating content that resonates with the reader's current experiences and emotions.
• Clarity and Simplicity: Use natural language and straightforward messaging to avoid wasting the reader’s time.
• Email Metrics: Track key metrics like open rates and click rates to gauge engagement and refine strategies.

Get your copy of Mailed It!: https://emailbook.co/ 

Guest Names:
Dayana Kibilds
Ashley Budd

Guest Social:
Dayana - https://www.linkedin.com/in/dayanakibilds/
Ashley - https://www.linkedin.com/in/ashleybudd/

Guest Bios:
Dayana is strategy director at Ologie, an employee-owned marketing and branding agency built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western (Canada). She regularly speaks about enrollment marketing, email strategy, productivity and stakeholder management at conferences worldwide. Day is the host of Enrollify's Talking Tactics podcast, and is co-authoring a book about email to be released in spring 2024. As a lifelong immigrant who has lived in six different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help students access the educational institutions they deserve to be a part of.

Ashley is a senior marketing director at Cornell University. She works remotely for the university from her hometown Saratoga Springs, where she lives with her partner, daughter, and two beloved peach trees.