Higher Ed Pulse

Live at CUPRAP: Storytelling Meets AI

Episode Summary

In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence. Voltaire shares his perspective on AI as a crucial tool in the arsenal of modern storytellers, emphasizing its role in enhancing rather than replacing the human touch in creating compelling narratives. Together, they explore practical tools, strategies, and the philosophical implications of AI in storytelling, offering listeners a fresh outlook on leveraging technology to enrich higher education marketing.

Episode Notes

In this special bonus episode of Higher Ed Pulse recorded live at CUPRAP 2024, Mallory Willsea sits down with Voltaire Santos Miran, Executive VP of Creative at Carnegie, to dive deep into the intersection of storytelling and artificial intelligence. Voltaire shares his perspective on AI as a crucial tool in the arsenal of modern storytellers, emphasizing its role in enhancing rather than replacing the human touch in creating compelling narratives. Together, they explore practical tools, strategies, and the philosophical implications of AI in storytelling, offering listeners a fresh outlook on leveraging technology to enrich higher education marketing.

Key Takeaways

• AI as a Storytelling Tool: Voltaire stresses that AI should be viewed as a tool to augment human creativity, not a threat or a gimmick.
• The Fundamentals of Storytelling: Despite advancements in technology, the core elements of storytelling remain unchanged. Voltaire revisits the timeless structure of storytelling, emphasizing the importance of conflict and the classic Pixar "once upon a time" narrative framework.
• Practical AI Tools for Marketers: Voltaire highlights specific AI tools like Jasper for maintaining brand voice and Beautiful.AI for creating engaging presentations.
• The Future of AI and Storytelling: The conversation shifts towards a thought-provoking perspective on the relationship between AI and storytelling, suggesting that the future of AI might actually hinge on storytelling itself.
• Adapting to Rapid Technological Changes: Both Mallory and Voltaire discuss the fast-paced evolution of technology, advising listeners to stay adaptable and open to changing tools and platforms in their marketing strategies.

Guest Name: Voltaire Santos Miran, Executive VP/Creative, Carnegie

View Voltaire's Keynote Slide Deck: https://drive.google.com/file/d/1YlMqzc69IIp5EH38Uvgp0pYEyUtt8W5t/view?usp=sharing