Higher Ed Pulse

2024 Hall of Fame: Devin Purgason

Episode Summary

Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.

Episode Notes

Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.

Check out the full episodes Devin appeared on: 
Confessions of a Higher Ed Social Media Manager - Episode 28 
Breaking Silos - Episode 2 
The Hidden Gem - Episode 2

Key Takeaways

• Equity-Driven Marketing and Support:
  • Shift from traditional recruitment models to equity-based, student-centric service delivery.
  • Meet students where they are with holistic wraparound services that remove barriers to enrollment and retention.
• Personalized and Diverse Strategies:
  • Design marketing strategies that address the unique needs of diverse populations, including adult learners and nontraditional students.
  • Use tailored messaging, open houses, and success coaches to enhance engagement.
• Community-Oriented Approaches:
  • Build a sense of belonging for students through targeted events, free childcare, and holistic care services.
  • Establish wraparound networks, like Forsyth Tech Cares, to address students' academic and personal needs.
• Seamless Student Experiences:
  • Go beyond attracting students by shepherding them through every stage of the journey, from inquiry to graduation.
  • Create frictionless transitions within institutions by reducing departmental silos.

Reimagining the Student Funnel 
Devin Purgason of Forsyth Tech highlights how traditional enrollment funnels often leave students feeling unsupported. Forsyth Tech reshaped this model with a student-centric approach rooted in equity, focusing on providing continuous guidance and care throughout the student lifecycle.

The Importance of Meeting Students Where They Are 
Forsyth Tech’s marketing strategy prioritizes inclusivity and accessibility, especially for adult learners. Initiatives include:

• Adult Learner Open Houses: Events designed to accommodate working adults and their families, complete with childcare and meals.
• Success Coaches: Personalized support for navigating technology, academics, and life challenges.
• Holistic Wraparound Support: The Forsyth Tech Cares program provides essential items like baby formula, food, and school supplies to help students focus on their education.

Shifting Demographics Demand Diverse Strategies 
As Devin explains, the student body today spans from teenagers to retirees, creating a need for marketing that resonates with all ages. Forsyth Tech has embraced this challenge by utilizing diverse platforms and messaging strategies tailored to different demographics.

A Culture of Support 
Devin emphasizes the importance of making every student feel like they belong. At Forsyth Tech, this means treating each individual not as a "seat" but as a valued member of a community, fostering a culture of love and service.